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Tupper founded the Tupperware Plastics Company in 1938 and in 1946 introduced Tupper Plastics to hardware and department stores. Around 1948, he joined forces with Brownie Wise who caught his attention after she made a lengthy phone call to his office in South Grafton, Massachusetts, in which she explained her extraordinary success selling Tupperware via home parties. Based on a marketing strategy developed by Wise, Tupperware was withdrawn from sale in retail stores in the early 1950s and Tupperware "parties" soon became popular in homes. This was the first instance of "party-plan" marketing, which has been successfully emulated by other companies. The Corporate headquarters was moved from Massachusetts to Orlando, Florida. After a falling-out with Wise which resulted in her 1958 dismissal, Tupper sold The Tupperware Company for $16 million to Rexall. Shortly afterward, he divorced his wife, gave up his U.S. citizenship to avoid taxes, and bought an island in Costa Rica. In 1984, the year after he died, the patent on Tupperware expired